Altos Web Solutions, inc. – 5725 Bravo Ave, Reno, NV 89506 USA

eCommerce-as-a-Service

In Dept

Introduction

Web-to-"xxx" Industry Solutions Overview

We offer a range of scalable components that can be integrated into a complete solution to satisfy start-ups and enterprises with ambitions in the global online market.

We include setting up user-friendly pricing algorithms that can be emulated with Excel spreadsheets and then configured into top-selling WordPress plugins.

We provide both Sales-as-a-Service and human first aid web chat support which will feed into the focused CRM for marketing campaigns and ABM (Account Base Marketing) technical analysis.

Below the features that you can choose from:

  • Pricing. Our expert – a long-time sales rep in traditional printing industry – will fine-tune your special pricing algorithm;
  • Excel Simulator. We will simulate the algorithm on an Excel sheet by optimizing the many questions in cascade to get the best possible user experience. On the Excel simulator you will be able to carry out all the stress tests to be sure that the algorithm resists every possible exception and therefore you will have fast and accurate error-free pricing that could take into account stocks and actual processing and shipping times;
  • Lead generation. We will monitor web traffic activity to identify the most effective lead generation techniques by enhancing web monetization;
  • WordPress Plug-ins. We will configure the chosen WordPress/ WooCommerce plugin to emulate the algorithm and be compliant with the user experience developed on the Excel spreadsheet;
  • Sales-as-a-Service. We will be able to manage the online commercial negotiation for you and we will be paid with a fee on the sales that we have helped to close;
  • Check out. We will develop the numerous operational steps within the check-out while remaining compliant with the GDPR and with all other – possibly – regulations adopted by each country, if required;
  • First aid web chat. We will provide first assistance via human web chat to “reassure” the lead before the sale, immediately after, or awaiting delivery, or upon arrival of the goods by managing any problem throughout the period covered by the guarantee;
  • CRM. Our solution transfers the information collected before, during and after the sale from the web to the CRM which records the entire history of each contact, lead and customer to manage the Digital marketing activity for lead nurturing objectives, recovery of abandoned carts, up /selling, cross/selling and so on;
  • Blogging. We will generate blog posts to keep the web always interesting with continue new stories;
  • Forums. We will act as a moderator on your behalf to maintain community participation and stimulate the testimonials and advocates to increase the site’s reputation by avoiding unethical and non-commercially sound posts.

How we work

Road map

Our roadmap to setup pricing logic consists of the following steps: 

  1. You will send us an example of the products you intend to sell and at least one example of a website that formulates an online offer similar to the one you intend to make;
  2. We look for the pricing algorithm closest to your requests among the developments we have already made for other customers and organize a web chat during which we will ask you for the last details to achieve your goals. At the end of the web chat we will be ready to formulate our estimate in an approximate way (min/MAX);
  3. If our estimate is within your budget, we will send you the Excel template as much compliant with your product you can customize to match completely your needs;
  4. we open an online live demo area where you can check the progress of your solution;
  5. During this phase we will formulate the final final price and ask for a 50% deposit to start the final customization work;
  6. Upon payment of the advance, we will begin the fine-tuning and only when you have verified that our solution fully meets your needs, will you pay the final invoice;
  7. Once the payment has been made, we will install the configured plugin within your WordPress/WooCommerce environment;
  8. You will have 30 days to check our solution and possibly ask for changes. The money refund option is always available and is guaranteed by PayPal which is our merchant bank.

Pricing (CPQ, Configure Price Quote) Engine

We have developed a specific engine for the web-to-print industry companies.
The formulation of the price for this industry is typically a set of cascading and nested questions (about a dozen) each of which admits only a few options that mostly belong to a narrow list of values.
Our engine can handle many products each of which can have up to 4 levels of by-products.
Additionally, a list of 48 options, including numeric, alphanumeric, and boolean fields, is allowed for each subproduct.

Our current product/by-product library includes over 300 print industry articles that make designing easier because it’s faster to “delete/change” than “add”!
In any case you can send us your list of products with their structure hierarchy then we will try to evaluate its feasibility with our CPQ Engine.

The table below is a summary of the most frequent fields in the printing process and upon your request you can receive a model from which to create the list of your products.

The “Main Product” column represents the type of product which then explodes into the various sub/levels that we have reached level 2 in this table.
You will find the “request in cascade xx” fields associated with each elementary article, which at the moment are only represented up to three entries in cascade and for each entry you can find up to a maximum of 24 possible choices among which your end-customer can opt (radio button).

In the example you can find a typical excel sheet where you will notice its price and the progressive total price which also takes into accounts all the previous choices.

The formula that produces the price will have to be supplied to us although our “old fashioned traditional print sellers” can help you a lot when getting answers about the type of machines you use and the type of organization you currently have in place.

Excel Simulator/ Template

If you are registered user, you can download the Web-to-Print-Pricing_Template.xlsx document which is our basic but complete enough template for printing a book.

This template has a purely exemplary and didactic purpose but with some refining you could also make it a real simulator for calculating the printing price of a book.

Precisely because this is an example template dedicated to a basic level of Excel users, we have used very elementary formulas without using dynamic arrays, without macros, without connections to external databases or APIs, without custom functions written in VBA etc.

Know that we have other templates that are more suitable for other sectors such as furniture, curtains, custom made food and sweets sent home etc.
If you want more details about it, you can make an inquiry indicating your products and we can check if we have the most suitable templates.

On request we can create ad hoc templates for your products.

WordPress Plug-in

We mostly used the plugin wordpress.org for example, here you can find how to transfer Excel formulas to the plug-in.
cff.dwbooster.com
cff.dwbooster.com
Activities that we can also do for you.

Sales-as-a-Service

We also offer online sales assistance during the lead funneling phase and during checkout to dispel any last-minute doubts before the lead’s final decision.
It has been found that the last moments before the sale are the most critical and in 80% of cases the sale closes only after there has been an exchange of online posts on the web page.
The cost of this service is on the same principle as the commissions as a percentage of the sale valid only when the sale is closed positively.

Check-out/ Pricing

All checkout steps are critical and must be constantly optimized to streamline the customer journey.
The optimization goes through an exaggerated attention to every little detail based on the experience learned from the objections that have been encountered in the journey of each customer after a very careful analysis.

Check-out/Process

We can manage the management of taxes that are dependent on the product, the country of purchase
We can manage the exchange of currencies allowed for payment.
The choice of the merchant bank is important because it must have an excellent reputation, it must make repayment to the dissatisfied customer simple and concrete if and when it is entitled to it, resolving disputes in an elegant, simple and objective way.

The registration phase must be streamlined without tiring or boring the customer who could abandon the cart at each step.
All these activities require some experience but above all a continuous check to discover the points of improvement that only an online salesman involved in the negotiation has any interest because his income is part of the payment received.

Check-out/ Terms & Conditions

We attach the commercial and legal obligations to the sales invoice because they constitute the contractual conditions which will remain valid even when the conditions published on the site change after the sale.

Among the contractual conditions we highlight the guarantees, the conditions of use, the refund conditions and the ancillary services.

Check-out/ Privacy, cookie policy

GDPR, and other countries regolamentations.
Each country adopts specific privacy rules which have an impact on the use of various types of cookies.

Managing cookies becomes very complex considering their rather high number and the use that “first parties”, “second parties” and “third parties” can make of them and for how long they can use them before destroying them.

First-aid web chat support

The right of withdrawal of a sale that can be exercised within a certain period of time is important.
For this reason, after-sales assistance is even more important than pre-sales assistance because the risk of a refund and the consequent damage is greater than a lost sale.

The risk of a second thought is very frequent and Google has given this event the name of FMOT (First Moment of Truth) precisely because of the importance of this event that should not be underestimated.

CRM/Integration

Webchats, user-generated emails, sales activities, one-to-one marketing activities including email campaigns are all recorded within the CRM.
All after-sales tickets, all invoices for each product and each customer are kept within the CRM.
Therefore leads, contacts, products, services, organizations originating from web activities are managed within the CRM which becomes the knowledge base of the customer base from which the sales rep and marketers can draw inspiration for marketing strategies. lead generation, up-selling and cross-selling.

Lead Generation

we use the services described on the altos.services website for lead generation. 

In particular go to these links

Lead Nurturing

Once we have acquired a lead (which we call MQL, Marketing Qualified Lead) we will work to make it a real contact on which the sales rep can work on (which we call SAL, Sales Accepted Lead). 
We will do various activities including:

  • Marketing automation
  • mobile marketing
  • Moment marketing
  • Email marketing
  • Virtual Event Marketing

Blogging

We will use content marketing effectively by adding new blog posts on a regular basis because new and interesting content with an elegant editorial style will be attractive as the lead returns and matures for purchase

Forum

We have discovered that the forum is a very effective tool to entice customers and above all “expected-next-customers” to feel the need to belong to this community

architecture

We strongly believe in an architecture made up of medium/small software pieces that can be assembled together.
This solution is a form of software engineering that allows us to build large applications over time from small reliable components.
Being able to maintain this approach will prove successful because every expense of the past becomes an investment in the future.
So if the life cycle of an application reaches its end, its components continue to survive in new languages, new applications, new components.

Integrations

The containment of the budget of a solution lies in the ability to integrate existing components – perhaps updating them – minimizing the development of new components from scratch because they will be a source of bugs and various refinements after entry into production.

The more complex, but smarter job becomes that of “finding” components and libraries that can be interacted with in our application.
When we try, we will keep in mind that the component will have to be depreciable no less than 3 years. We will therefore pay close attention to the market trend, the evolution of the application, the future potential needs of the customer and the customer niche to which our current customer belongs.
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Scalability

Good integrability of the components means excellent scalability of the solution that adapts to the growth of the customer exactly like adapting “tights” while always remaining adherent to the productive body of the company.

Competitors

The competitors we fear the most are those who have a development philosophy similar to ours. But in this case we are looking for a partnership because in the partnership the different skills enrich the solution without risking breaking the budget.

Our must

no PHP source code

Unless it is really impossible to find another less invasive solution on the market.
In that cases we develop a plug-in, or emulators, or an application that could be placed in the market because it is quite generalized.

The code developed in a non-professional manner, at the first modification, we will have to intervene heavily with prohibitive times and costs.

No all-in-one Solutions

Because the solution would be too distant in time and not very expendable in similar solutions.
Then it would be too stiff, too expensive to be used partially.
It would not be scalable towards solutions that can be used in different contexts, even if not too different.
In other words, we would risk not completely satisfying the end user both in terms of functionality, times and costs.

No heavy customizations

If our scalable solution is not adequate or requires a deep customization (in terms of time and / or cost) then we give up on the opportunity because we risk finding ourselves a disgruntled customer in the short term.

We will look for a more suitable solution already available on the market to integrate it with the rest of our architecture.

The choice of our expertises

  • Servitization of the business idea;
  • Business modeling;
  • Development of components in specific languages and environments;
  • Research and selection of all the resources you may need temporarily or in the medium/long term;
  • Startups and Coaching support;
  • Project management;
  • Website development;
  • Website maintenance, including digital marketing;
  • Lead generation;
  • Online sales;
  • Customer support and assistance, including web chat;
  • billing and treasury;
  • JVCAs, Joint Venture Contract Agreements.

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Last Updated on July 12, 2024